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Edgy meets cool for the hottest couture collaboration ever.
Zoë Kravitz revisits Rouge Pur Couture. Designing six exclusive new shades in a utterly beautiful pack.
"I’ve been working with YSL Beauté for a while now, and I really wanted to get more involved, more creative. This collection is for anyone who wants to be playful; anyone who wants to express themselves. A collection to amplify who you are." Zoë Kravitz
Bold. Bright. Stylish. Want it. Wear it.
“Rouge Pur Couture is one of my favorite products. The texture is so beautiful. It doesn’t get too dry; it’s not too shiny. It’s kind of perfect.” Zoë Kravitz
Bringing her own strong identity to the Rouge Pur Couture, each YSL X ZOË KRAVITZ lipstick is now even more perfect. The collection comes in six shades: three reds and three nudes, with three finishes: satiny radiance, radiant matte and shimmer satin. With each shade named after the loved ones in Zoë’s life, the colours are both storied and versatile.
“Nudes are great for daytime, but also if you want to do a very dramatic eye for night-time to keep it kind of simple.” Zoë Kravitz
ARLENE’S NUDE No 121 – a satiny radiance, a beautiful rosewood nude named after Zoë’s grandmother. “She was just such a beautiful woman. And she always wore very simple to no makeup, so this feels appropriate for her.”
MARIS’ NUDE No 123 – a radiant matte finish, a warm brown shade so named after Zoë’s godmother. “She’s just one of the most fabulous women I know.”
HONEY’S NUDE No 125 – a shimmery satin finish, a pretty rose nude, and a reminder of the nickname “Honey Brown” which is what Zoë called her godmother Cree Summer.
“Reds are always sexy. Reds can kind of class everything up. Reds are great for night-time. You can almost have no other makeup on, but a red.” Zoë Kravitz
WOLF’S RED No 122 – a universal intense bold red with a satiny radiance, named after Zoë’s brother. “Red is his favourite colour!”
SCOUT’S RED No 124 – a bright red with orange undertones, with a radiant matte finish, “Scout is my dog. She doesn’t need lipstick. But we all wanna be as fabulous as Scout!”
LALE’S RED No 126 – a strong dark red, with a shimmer satin finish. “Lale is my nickname for my mom.”
“The black logo on the black packaging came from one of my favorite Saint Laurent bags, called the Nicky Bag. And the sparkle was inspired by the Black Opium packaging.” Zoë Kravitz
Inspired by her own black Saint Laurent bag, Zoë has created a Rouge Pur Couture lipstick case fully decked out in glossy black lacquer. Embellished in silvery eye-catching glitter, the lipstick’s signature Cassandre gets its very own distinctive Zoë twist – dressed up in contrasting, imposing black matte.
Tips of the pro / Application Advice
Three application tips for three couture results:
- For a precise and sophisticated finish: apply the lipstick with a brush. - For a discrete and refined finish: pick up some colour with your fingertips and dab the texture onto your lips. - For an intense and stylish finish: apply the colour directly with the bullet.