ROUGE PUR COUTURE
Full coverage in a weightless creamy texture for couture satin look and bare lip feel. High-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts. U ... Read full description
YSL BEAUTY MEMBER’S WEEK GET 20% OFF* SITEWIDE | 15 MAY ‘26 – 22 MAY’26 | *Exclude new & premium products | SHOP NOW
Every order receive 1 trial fragrances (1.2ml) and All Hour Glow Foundation 1ml Total Value 350.-
Shop Any 2 Make Up Items Receive YSL Mirror Limited Edition Value Up To 1,000.-
Members Enjoy 1.5x** Points Reward On Total Transaction When Purchase Over 3,500.-
Purchase over 3,500.- Select On Top 1 gift value up to 1,300.-
Purchase Any 30ml Fragrance Or Above Receive On Top NEW! YSL Mini Lovenude Lipstick Value 1,200.-
*All complimentary items are of limited quantity/Terms & Conditions apply.
**1 set or piece complimentary per 1 order only and amount is calculated after all discounts only
WHAT IT IS
PURE COLOR
Burst of pure color.
Pure pigments transform in an instant lip fusion.
Full coverage in a weightless creamy texture for couture satin look and bare lip feel.
Effortless glide for a high precision foolproof application in one swipe.
PURE CARE
High-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from ourika community garden. Up to 16h protection & comfort feel*. Softer and smoother lips with each application.
PURE COUTURE
Expertly curated 40 shades of couture in 4 color families designed for every skin tone & attitude.
Packaging designed with sustainability at heart with refills available in YSL’s 4 muse shades: rouge muse, nu muse, orange muse, pink muse.
*Consumer test on 300 women
KEYWORDS
SATIN LIPSTICK, PURE COLOR, PURE CARE, CERAMIDES, COMFORT, PROTECTION, LIP COLOR, LIP CARE
RESULTS/FINISH/EFFECT
PURE COLOR SATIN FINISH
TYPE
Satin Lipstick
STEP 2/ THE LOWER LIP : FOR THE LOWER LIP, APPLY FROM THE CORNERS OF THE LIP TOWARDS THE CENTER USING THE EDGES OF THE BULLET

43 SHADES
OF COUTURE
4 COLOR FAMILIES
FOR ALL SKIN TONES & ATTITUDES
S N A P S H O T S

#COUTURE
ME UP
A ROOM. FEEL MY PASSION, EMBRACE MY INTENSITY,
KNOW MY TRUE COLORS. #COUTUREMEUP











