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ROUGE PUR COUTURE

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NEW
ROUGE PUR COUTURE

ROUGE PUR COUTURE

PURE COLOR-IN-CARE SATIN LIPSTICK

PDP Tabs

WHAT IT IS

PURE COLOR
Burst of pure color.
Pure pigments transform in an instant lip fusion.
Full coverage in a weightless creamy texture for couture satin look and bare lip feel.
Effortless glide for a high precision foolproof application in one swipe.

PURE CARE
High-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from ourika community garden. Up to 16h protection & comfort feel*. Softer and smoother lips with each application.

PURE COUTURE
Expertly curated 40 shades of couture in 4 color families designed for every skin tone & attitude.

Packaging designed with sustainability at heart with refills available in YSL’s 4 muse shades: rouge muse, nu muse, orange muse, pink muse.

*Consumer test on 300 women

KEYWORDS

SATIN LIPSTICK, PURE COLOR, PURE CARE, CERAMIDES, COMFORT, PROTECTION, LIP COLOR, LIP CARE

RESULTS/FINISH/EFFECT

PURE COLOR SATIN FINISH

TYPE

Satin Lipstick

OCTYLDODECANOL ● PENTAERYTHRITYL TETRAISOSTEARATE ● PROPYLENE GLYCOL DIBENZOATE ● NEOPENTYL GLYCOL DIHEPTANOATE ● BIS-DIGLYCERYL POLYACYLADIPATE-2 ● POLYETHYLENE ● POLYBUTENE ● HYDROGENATED CASTOR OIL DIMER DILINOLEATE ● HYDROGENATED COCO-GLYCERIDES ● CI 15850 / RED 6 ● CI 15850 / RED 7 ● CI 45410 / RED 28 LAKE ● MICA ● CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA ● CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE ● SILICA SILYLATE ● CAPRYLIC/CAPRIC TRIGLYCERIDE ● CI 77891 / TITANIUM DIOXIDE ● PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE ● CERAMIDE NP ● BENZYL ALCOHOL ● ALUMINUM HYDROXIDE ● ANISE ALCOHOL ● SILICA ● POLIANTHES TUBEROSA FLOWER EXTRACT ● OPUNTIA FICUS-INDICA FLOWER EXTRACT ● PARFUM / FRAGRANCE ●
STEP 1/ START WITH YOUR CUPID'S BOW AND UPPER LIP : - STARTING AT THE CENTER OF THE UPPER LIP, USE THE TIP OF THE BULLET TO SHAPE THE CUPID’S BOW AND WORK TOWARDS THE LIP CORNERS
STEP 2/ THE LOWER LIP : FOR THE LOWER LIP, APPLY FROM THE CORNERS OF THE LIP TOWARDS THE CENTER USING THE EDGES OF THE BULLET

N O T H I N G   B U T   C O U T U R E

43 SHADES
OF COUTURE

4 COLOR FAMILIES
FOR ALL SKIN TONES & ATTITUDES

D I S C O V E R   O U R
  3   N E W   S H A D E S
  O F   N U D E

R E V E A L   Y O U R  
A T T I T U D E

PDP Routine Section
<span class="h-text-size-18-for-large h-text-size-14-for-small c-section__description"> S N A P S H O T S </span>

S N A P S H O T S

ROUGE PUR COUTURE
ROUGE PUR COUTURE
ROUGE PUR COUTURE

#COUTURE
ME UP

I MAKE A STATEMENT THE INSTANT I WALK INTO
A ROOM. FEEL MY PASSION, EMBRACE MY INTENSITY,
KNOW MY TRUE COLORS. #COUTUREMEUP
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